Our brand is one of the single most important factors to consider, and so often a meaningless logo is thrown together, and I see businesses out there who’ve had a million different designers working on their own tangents.The result is a mish-mash of print and marketing material that does nothing to reinforce the companies brand to it’s target market.

It doesn’t matter how small the business, brand uniformity is paramount, as it emanates professionalism and a feeling of synergy from your company.

If all the parts of your print and marketing package complement each other, then all the elements work together instead of against each other – which creates a stronger, more memorable instillation in your target audience’s mind.